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Further Debunking Of The Ebook Industry
A quote by Larry Williams:
"Regardless of the importance of the market timing information you may give someone, invariably most individuals quickly become disenchanted or distracted, or they fail to posses the discipline required to effectively apply it." 1 I thought there were some interesting words in that quote relating to trading psychology which were: Disenchanted Distracted (plus their opposites): Enchanted Attracted Plus one other: Discipline. Is it not true that a new trader's psychology turns around the top four states? From being Attracted to something and becoming Enchanted by it (usually some new system, ebook, idea, trading method etc) and then swinging to its opposite which is to become disenchanted by it and then distracted by (attracted to) something else. Discipline is obviously the antidote. The Ebook industry relies on its ability to create both attraction and ultimately enchantment in the end user. I find that they most often attempt to create attraction at the email/spam/advertisement level with some claim like "80% wins in one month!" - then when they attract you to their website, they set about creating the state of enchantment with bold red headings, some story, some displays of integrity and of having been through what you are going through now, and finally some yellow boxes containing testamonials from other buyers. By the way as I've stated before I believe that if these testamonials ARE real, then they are sent by people who are still in the state of Enchantment. I think once people enter a state of Disenchantment with the product they do not bother to send negative feedback (and even if they did you'd never get to see it of course); they mearly abandon it and move on to the next thing. Therefore when ever you go to these ebook websites know that they are DESIGNED via a specific formula to create a certain state in you called *ENCHANTMENT*... The full formula is: BOLD RED HEADINGS! (Claim Shouting) Some story Some displays of intergrity in the story teller (woven into part of the story) Some displays that the story teller has been through what you are going through (create feelings of empathy and familiarity) Data injections (random spatterings of data, such as charts, tables etc) Positive Feedback from other buyers (in yellow boxes) Limited offers (The dates are changed every day so that you are always just a few days away from missing out. I've watched the limited offer dates on several websites that follow this formula and they DO do this. The limited offer is always available no matter when you buy it. It never runs out). 1. Tom DeMark - New Science of Technical Analysis |
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